How AI Tools will Change The Way We View Creativity

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A few months ago, AI art started making its way onto social media.

While the buzz was slowly starting to grow, the first signs of life (ha) happened a few months ago with a group of AI art pieces from artist Alper Yesiltas who imagined what some of the world’s most monumental figures would look like if they were still alive today (the pictures used in the cover of this post)

And, after seeing how many people engaged with Lensa this weekend by uploading pictures (AND PAYING!) for photo collages reimagining themselves using AI, I knew where what was happening. After all, it happened last year.

**Drum roll**

We’re in the early adoption phase of AI.

To all the new folks, welcome. There’s popcorn in the back next the NFTs, and crypto wallets. Keep reading, it gets good.

Today’s a quick piece about what AI means for the creative industry.

Since it’s SNOBHOP, of course, we’re gonna start with music, but the implications are far-reaching no matter what industry you’re in. So, let’s get it!

LISTEN TO THIS EMINEM SONG BELOW

It’s Eminem rapping a version of “My Name Is” fit for 2021. Overall, it’s a pretty good song. It probably appeared on the anniversary reissue of the Marshall Mathers LP – Eminem’s first album. We just missed it, right?

NOPE.

This song has never appeared on any Eminem album!

Why?

Because those are not real Eminem verses. That’s not even Eminem rapping.

The beat is the same, and the hook is the same as the original, however, the other parts of the song were generated using artificial intelligence. Those lyrics were written by an algorithmic tool, and Em’s voice was mimicked using an AI tool.

There are a few types of music AI tools out there so far:

  1. Production Tools: AI tools that do everything from generating a melody to creating song stems.
    1. Lalal.ai allows you to separate lyrics from music
  2. Voice Synthesis: Tools that allow you to do text to speech, or even mimic the voices of stars like in the song above.
    1. Uberduck allows you to create voice clones like the one above
  3. Mixing & Mastering: Tools that can instantly mix/master a song for you
    1. LANDR allows you to upload an mp3 of your record and have it mastered within minutes

Cool, right?

Bu what do tools like the one above, and the Lensa tool we’ve been using mean for creativity?

Well, it’s two fold.

On One Hand, AI Gives Us a New Type of Creative Partner

In visual art forms we’re seeing AI tools like Dall-E2 being used to generate fun art pieces literally of anything you can think of.

The innovation happening with visual artists is growing rapidly as we see with Lensa. More to the point though, visual artists are using AI tools to help reimagine their art. Take a look at this tweet below from @Devmoore:

Twitter avatar for @DevMoore

Dev @DevMoore
ai generated image of a cyberpunk spiderman in nyc.
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3:27 AM ∙ Dec 2, 2022

13Retweets

What could this mean?

Graphic designers, creative directors, etc. have an assistant if you will. Another perspective on their work that can add something outside the realm of human thought. And though it’s not perfect (yet), it’s on the way there.

A New Wealth of Inspiration

The AI tool ChatGPT took the internet by storm this weekend.

Thought leaders from Twitter’s tech community hailed it as a potential “google-search killer” and people everywhere were trying the tool out to see what the AI capable of casual human syntax can say.

But what about creativity? What does it mean for the creative world?

I think it presents a peak into the next frontier of creativity – one where artificial intelligence tools can help inspire creatives to reach new heights with their work.

But don’t just take my word for it

Look at the response I got from ChatGPT when I asked it “How will AI impact Creativity?”

BY THE WAY, CHATGPT SAID THIS, WHEN ASKED ABOUT WHY PEOPLE SHOULD CARE ABOUT AI TOOLS

“There are several reasons why people should care about AI tools. First, AI tools have the potential to greatly improve our ability to solve complex problems and make decisions. This can lead to a wide range of benefits, such as better healthcare, more efficient businesses, and improved public services. Second, the development and use of AI tools can create new jobs and economic opportunities. Third, as AI technology continues to advance, it will become increasingly important for individuals and society as a whole to understand and be able to work with AI tools. This will ensure that we are able to take full advantage of the benefits of AI while minimizing any potential negative effects.”

WHERE DO WE GO FROM HERE?

People will continue experimenting with AI, but between what it’s doing in the music world (full song creation, lyric writing, imitating vocal patterns) and the strides that it’s making in the visual art world it’s clear to see that we’re in for an interesting year.

For now, creatives can see this as a new way to express their ideas and in short, we’re seeing Web 3 nearing a point where it’s less of a ideal and more of a fully expressed concept.

I’m not sure if I’m at the point where I’m gonna listen to artificial intelligence rap – especially after seeing that sh*tty AI Rapper make its debut earlier this year. BUT, there’s definitely more to explore.

Stay tuned.

Peace.