JAY-Z & Roc Nation have announced a new partnership with the NFL geared towards social justice reform, and live event strategy. As part of the partnership, Jay will be able to Consult the NFL as it relates to issues of social activism and serve in a newly formed role as the NFL’s “live music entertainment strategist.”
While some see this partnership as an effort by the NFL to overcome its recent issues in handling its players as they speak out against social injustice, (See: Kaepernik) Goodell & Co. are hoping that this partnership will also serve as a way to build towards a better future for the league, and over time attract the best talent to its live events (a responsibility that JAY is being entrusted within the years to come).
More details about the budding partnership will be available this Wednesday, the 15th.