Nike’s latest earnings report fell flat, revealing a revenue shortfall despite surpassing EPS estimates. The sportswear giant reported $12.60 billion in revenue against the expected $12.86 billion, marking a 1.6% year-over-year decline.
To bounce back, Nike is unlocking their vault of deadstock starting with the re-release of a coveted pair of Jordan 4’s and Wu-Tang Themed dunks that they’ve teased on Twitter.
https://x.com/RZA/status/1807481231237616078
There’s no word on the release of either sneaker, however there are also reports that Virgil Abloh’s collection “The Ten” will make an appearance as early as 2025.
This strategic move also aligns with Nike’s push towards boosting direct-to-consumer sales, offering these rare gems exclusively through their own channels to enhance engagement and profit margins.By tapping into this organic hype, Nike hopes to transform digital chatter into tangible sales, reinforcing their brand’s allure.
